Coming of age in a global crisis, Generation Z are questioning current systems and reforming the world so that it works for them. In partnership with The Future Laboratory-one of the world’s most renowned futures consultancies- Cosmopolitan takes a look at the impact the past year has had on the next generation and what we can expect from them based on key insights and trends. We spoke with Holly Friend, Senior Foresight Writer…

23rd March 2020 and the UK went into lockdown. The events industry ground to a complete halt overnight. We couldn’t engage face to face with consumers anymore. We had to be innovative and imaginative — and we had to do it quickly. Within weeks, the landscape of the industry totally…

The past 12 months have been tough for so many of us, for so many different reasons. From health and careers to education and loneliness. …

The British creative industries are among the most dynamic in the world and are vital to the cultural fabric of our society. From fashion, art and architecture to poetry, music and literature, creativity contributes to the world’s greatest inventions and most uplifting moments. …

Like many other industries, the beauty industry is in flux as brands and retailers navigate the impact of Covid-19 on consumer behaviour and shopping habits. We talked with Lee Bailey, Director of Beauty to understand some of the main opportunities and challenges facing the beauty industry, how we are meeting…

Tim Lawrence Head of Strategy & Planning, Hearst Performance While advertisers, agencies and publishers have been using insights from digital data to help supplement traditional forms of research for a while, we’ve seen the benefits of this type of data really come to the fore since the outbreak of coronavirus. …

The Hearst Content Agency is passionate about creating content with purpose and positivity. The outbreak of Coronavirus has had a dramatic effect, not only on the type of content people are consuming, but also on the way that content is being produced. …

Be it simple suppers or weekend feasts, food has always been one of life’s greatest pleasures. These days, changing consumer tastes and preferences have increased pressure on brands and marketers to adapt and innovate rapidly to meet consumer demand. That is why it has never been more important to understand both the challenges of this dynamic industry and the opportunities it affords. We caught up with…

Just a few weeks ago, I was on set for an ELLE partnership, staring down a camera lens with our Head of Video. Shot in a large studio, the branded video was coming together with the help of a 22-person crew — all playing an important role in bringing our…